• Bus design identity Brand values

    Identity development

    • Function
    • Scope
    • Values
    • Essence
    • Rationale
    Accessibility best practice Accessibility user testing

    Inclusive design

    • Accessibility
    • Ergonomics
    • Best practice
    • User testing
    Information design studio Identity colour palette

    Information design

    • Structure
    • Layout
    • Colour
    • Language
    • Typography
    • Icon generation
    • Photography
    Identity design typography Identity design pictogram set
    Transport interchange diagram Map cartography

    Illustration & cartography

    • Function
    • Scope
    • Scale
    • Format
    • Design
    1 of 31
  • Title
    Wayfinding for Moscow
    Client
    Moscow Department of Transport (MDoT)
    Description
    Multimodal Wayfinding Strategy and System Pilot
    Images
    Bespoke product range, font and pictogram set, cartography and illustration
    Concept, planning & direction
    City ID – Lead, with Plot
    Design
    A2 Type (typography
    and pictograms)
    City ID – Lead design
    and art direction
    Billings Jackson Design
    (industrial design)
    Jason Clark (cartography)
    Ocula (illustration production)
    Production
    Lindner (manufacture)
    Photography
    Ivan Anisimov
    2 of 31
  • Title
    Wayfinding for Moscow
    Client
    Moscow Department of Transport (MDoT)
    Description
    Multimodal Wayfinding Strategy and System Pilot
    Images
    Design concepts, mock-up product visuals and production pilot
    Concept, planning & direction
    City ID – Lead, with Plot
    Design
    A2 Type (typography
    and pictograms)
    City ID – Lead design
    and art direction
    Billings Jackson Design
    (industrial design)
    Jason Clark (cartography)
    Ocula (illustration production)
    Production
    Lindner (manufacture)
    Photography
    Ivan Anisimov
    3 of 31
  • Title
    Wayfinding for Moscow
    Client
    Moscow Department of Transport (MDoT)
    Description
    Multimodal Wayfinding Strategy and System Pilot
    Images
    Design concepts, mock-up product visuals and production pilot
    Concept, planning & direction
    City ID – Lead, with Plot
    Design
    A2 Type (typography
    and pictograms)
    City ID – Lead design
    and art direction
    Billings Jackson Design
    (industrial design)
    Jason Clark (cartography)
    Ocula (illustration production)
    Production
    Lindner (manufacture)
    Photography
    Ivan Anisimov
    4 of 31
  • Title
    Bristol Legible City
    Client
    Bristol City Council
    Description
    Wayfinding system
    Images
    Walk print map
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Russell Bell (cartography)
    Production
    Park Lane Press (printing)
    Bristol legible city print map
    Bristol legible city print map
    5 of 31
  • Title
    Bristol Legible City
    Client
    Bristol City Council
    Description
    Wayfinding system
    Images
    Map detail
    BLC monolith
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    MetaDesign (product graphics)
    PSD Associates/Lacock Gullam (product design)
    Russell Bell (cartography)
    Production
    Visual Technology (artwork)
    Wood & Wood (manufacture)
    Bristol legible city map detail
    Bristol legible city monolith product
    6 of 31
  • Title
    Connect Sheffield
    Client
    Sheffield City Council
    Description
    Wayfinding system
    Images
    Pedestrian Information Product
    Heads up detail
    Base map detail
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    Atelier Works (graphic)
    City ID – lead
    Jeremy Tankard (typography)
    Pearson Lloyd (product design)
    Phil Sayer (photography)
    Production
    Endpoint (cartography
    & artwork)
    Wood & Wood (manufacture)
    Connect Sheffield information product
    Connect Sheffield base map detail Connect Sheffield base map detail
    7 of 31
  • Title
    Connect Sheffield
    Client
    SYPTE
    Description
    Public transport system
    Images
    Bus totem artworks
    Tram display
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Jeremy Tankard (typography)
    Pearson Lloyd (product design)
    Russell Bell (illustration)
    Production
    Wood & Wood (manufacture)
    Connect Sheffield bus totem artwork
    Connect Sheffield network diagram Connect Sheffield network diagram
    8 of 31
  • Title
    Connect Sheffield
    Client
    SYPTE
    Description
    Public transport system
    Images
    Bus stop infrastructure at night
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Jeremy Tankard (typography)
    Pearson Lloyd (product design)
    Russell Bell (illustration)
    Production
    Wood & Wood (manufacture)
    Connect Sheffield bus stop infrastructure
    Connect Sheffield bus stop infrastructure
    9 of 31
  • Title
    QuayLink
    Client
    Newcastle City Council
    Description
    Strategy & design for new
    electric transit system
    Images
    QuayLink infrastructure
    Concept, analysis & strategy
    City ID – lead
    Design Connect
    Planning & direction
    City ID
    Design
    Cartlidge Levene (graphic)
    City ID – lead
    Newcastle Quaylink bus design
    Newcastle Quaylink bus design Newcastle Quaylink bus design
    10 of 31
  • Title
    WalkRide
    NewcastleGateshead
    Client
    Newcastle City Council
    Description
    Design of visitor mapping suite
    Images
    Details of WalkRide map
    Concept, analysis & strategy
    City ID – lead
    Cartlidge Levene
    Design Connect
    Planning & direction
    City ID
    Design
    Cartlidge Levene (graphic)
    City ID – lead
    Russell Bell (cartography)
    Production
    Hillprint Media (printing)
    Newcastle WalkRide print map
    Newcastle WalkRide print map Newcastle WalkRide print map
    11 of 31
  • Title
    Southampton Legible City
    Client
    Southampton City Council
    Description
    City information system
    Images
    On-street pedestrian map detail
    On-street wayfinding product
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Dalton Maag (typography)
    Russell Bell (cartography)
    Production
    LPC Printing
    Southampton legible city map detail
    Southampton legible city totem product
    12 of 31
  • Title
    Southampton Legible City
    Client
    Southampton City Council
    Description
    City information system
    Images
    Southampton walk map
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Dalton Maag (typography)
    Russell Bell (cartography)
    Production
    LPC Printing
    Southampton legible city map detail
    13 of 31
  • Title
    Southampton Legible City
    Client
    Southampton City Council
    Description
    Wayfinding pilot project
    Images
    Southampton Common map
    Concept, analysis & strategy
    City ID
    Planning & direction
    City ID
    Design
    City ID – lead
    Dalton Maag (typography)
    Russell Bell (cartography)
    Production
    LPC Printing
    Southampton legible city map design
    Southampton legible city map design
    14 of 31
  • Title
    Bath Public Realm &
    Movement Strategy
    Client
    Bath & North East
    Somerset Council (B&NES)
    Description
    Cartographic studies and design
    Images
    Historic reference material and
    mapping for city information system
    Concept, analysis & strategy
    City ID
    FWDesign
    Pearson Lloyd
    Planning & direction
    City ID
    Design
    City ID
    FWDesign
    Pearson Lloyd
    Bath public realm historic map
    Bath public realm map detail
    15 of 31
  • Title
    Bath Public Realm &
    Movement Strategy
    Client
    Bath & North East
    Somerset Council (B&NES)
    Description
    City information system
    Images
    On-street wayfinding products
    Concept, analysis & strategy
    City ID
    FWDesign
    Pearson Lloyd
    Planning & direction
    City ID
    Design
    City ID
    FWDesign
    Pearson Lloyd
    Bath public realm on-street product
    Bath public realm on-street product
    16 of 31
  • Title
    Bath Public Realm &
    Movement Strategy
    Client
    Bath & North East
    Somerset Council (B&NES)
    Description
    City information system
    Images
    On-street wayfinding &
    transport products
    Concept, analysis & strategy
    City ID
    FWDesign
    Pearson Lloyd
    Planning & direction
    City ID
    Design
    City ID
    FWDesign
    Pearson Lloyd
    Bath public realm on-street products
    17 of 31
  • Title
    Legible London
    Richmond & Twickenham
    Client
    Transport for London
    London Borough of Richmond
    upon Thames
    Description
    Richmond & Twickenham
    Pilot scheme development
    Images
    Conceptual design
    Rapid prototyping
    Concept, analysis & strategy
    City ID
    Design Connect
    Faber Maunsell (AECOM)
    Plot
    Design
    AIG
    City ID
    Production
    City ID
    T-Kartor
    Manufacture
    Trueform
    Legible London map detail
    18 of 31
  • Title
    Legible London
    Richmond & Twickenham
    Client
    Transport for London
    London Borough of Richmond
    upon Thames
    Description
    Richmond & Twickenham
    Pilot scheme development
    Images
    Pilot installation
    Concept, analysis & strategy
    City ID
    Design Connect
    Faber Maunsell (AECOM)
    Plot
    Design
    AIG
    City ID
    Production
    City ID
    T-Kartor
    Manufacture
    Trueform
    Legible London totem product
    Legible London product detail
    19 of 31
  • Title
    Interconnect Birmingham & Birmingham City Centre Interchange
    Client
    Birmingham City Council,
    Centro,Colmore Business District, Marketing Birmingham
    & Retail Birmingham
    Description
    Identity development
    Images
    Colour palette definition detail
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Manufacture
    Trueform
    Information design colour palette
    20 of 31
  • Title
    Interconnect Birmingham
    Client
    Birmingham City Council,
    Centro, Colmore Business
    District, Marketing Birmingham
    & Retail Birmingham
    Description
    Wayfinding system design
    Images
    On-street pedestrian map detail
    Concept, analysis & strategy
    City ID
    Design
    City ID – lead
    Monotype (typography)
    Production
    Dragonfly (3D illustrations)
    Manufacture
    Trueform
    Interconnect Birmingham map detail
    21 of 31
  • Title
    Interconnect Birmingham
    Client
    Birmingham City Council,
    Centro, Colmore Business District, Marketing Birmingham
    & Retail Birmingham
    Description
    Wayfinding system design
    Images
    On-street pedestrian map detail
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Production
    City ID (artwork)
    Creactive (product design)
    Manufacture
    Trueform
    Interconnect Birmingham map detail
    22 of 31
  • Title
    Interconnect Birmingham
    Client
    Birmingham City Council,
    Centro, Colmore Business District, Marketing Birmingham
    & Retail Birmingham
    Description
    Wayfinding system design
    Images
    Shopping map detail
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Production
    City ID (artwork)
    Park Lane Press (printing)
    Interconnect Birmingham retail print map
    23 of 31
  • Title
    Standardized Wayfinding System for the City of New York
    Client
    New York City Department
    of Transportation
    Description
    Wayfinding system design
    Images
    Systems development
    Information design development
    Strategy, concept & design
    PentaCityGroup
    (Billings Jackson Design,
    City ID – lead, Pentagram,
    RBA Group, T-Kartor)
    Further info
    pentacitygroup.com
    New York wayfinding system development
    24 of 31
  • Title
    Standardized Wayfinding System for the City of New York
    Client
    New York City Department
    of Transportation
    Description
    Wayfinding system design
    Images
    Graphic mock-up testing
    Strategy, concept & design
    PentaCityGroup
    (Billings Jackson Design,
    City ID – lead, Pentagram,
    RBA Group, T-Kartor)
    Further info
    pentacitygroup.com
    New York wayfinding user testing
    25 of 31
  • Title
    Standardized Wayfinding System for the City of New York
    Client
    New York City Department
    of Transportation
    Description
    Wayfinding system design
    Images
    Pedestrian kiosk detail
    Strategy, concept & design
    PentaCityGroup
    (Billings Jackson Design,
    City ID – lead, Pentagram,
    RBA Group, T-Kartor)
    Manufacture
    Future Systems
    Photography
    Pentagram
    Further info
    pentacitygroup.com
    New York wayfinding pedestrian kiosk
    New York wayfinding pedestrian kiosk detail
    26 of 31
  • Title
    Standardized Wayfinding System for the City of New York
    Client
    New York City Department
    of Transportation
    Description
    Wayfinding system design
    Images
    Pedestrian kiosk detail
    Strategy, concept & design
    PentaCityGroup
    (Billings Jackson Design,
    City ID – lead, Pentagram,
    RBA Group, T-Kartor)
    Manufacture
    Future Systems
    Photography
    Pentagram
    Further info
    pentacitygroup.com
    New York wayfinding map detail
    27 of 31
  • Title
    Birmingham City Centre Interchange
    Client
    Centro
    Description
    Multi-modal transport
    information system
    Images
    Information identity design
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Information design pictogram set
    28 of 31
  • Title
    Interconnect Birmingham
    & Birmingham City Centre Interchange
    Client
    Birmingham City Council,
    Centro, Colmore Business District, Marketing Birmingham
    & Retail Birmingham
    Description
    Hall testing & surveying public response to full-size production mock-ups
    Images
    Accessibility and user testing
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Production
    City ID (artwork)
    Amalgam (product mock-ups)
    User testing analysis
    29 of 31
  • Title
    Birmingham City Centre Interchange
    Client
    Centro
    Description
    Multi-modal transport
    information system
    Images
    Transport network diagram
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Birmingham City Centre Interchange network diagram
    30 of 31
  • Title
    Birmingham City Centre Interchange
    Client
    Centro
    Description
    Multi-modal transport
    information system
    Images
    Bus stop totem detail
    Transport interchange totem
    Concept, analysis & strategy
    City ID
    Design
    City ID
    Production
    City ID (artwork)
    Creactive (product design)
    Manufacture
    Trueform
    Birmingham City Centre Interchange product detail
    Birmingham City Centre Interchange product detail
    31 of 31