• User scenario testing User needs

    User needs

    • Audience definition
    • Scenarios
    Concept visualisation Concept visualisation

    Concept

    • Conceptual design
    • Visualisation
    • Rapid prototyping
    Storytelling open studio Storytelling open studio

    Storytelling

    • Open studio sessions
    • Project walk throughs
    • Group ideas generation
    Strategy masterplanning Strategy vision development

    Strategy

    • Vision development
    • Brand strategies
    • Masterplanning
    • Public realm strategies
    • Wayfinding strategies
    • Design frameworks
    Project framework generation Option scope generation

    Project delivery

    • Project frameworks
    • Options generation
    1 of 9
  • Title
    Wayfinding for Moscow
    Client
    Moscow Department of Transport (MDoT)
    Description
    Multimodal Wayfinding Strategy and System Pilot
    Images
    Conceptual designs and open studio sessions
    Concept, planning & direction
    City ID – Lead, with Design Connect and Plot
    2 of 9
  • Title
    Wayfinding for Moscow
    Client
    Moscow Department of Transport (MDoT)
    Description
    Multimodal Wayfinding Strategy and System Pilot
    Images
    Scenarios, rapid prototyping and product range definition
    Concept, planning & direction
    City ID – Lead, with Design Connect and Plot
    3 of 9
  • Title
    Legible London
    Richmond & Twickenham
    Client
    Transport for London
    London Borough of Richmond upon Thames
    Description
    Richmond & Twickenham Pilot Scheme Development
    Images
    Conceptual design
    Mental map
    Rapid prototyping
    Concept, analysis & strategy
    City ID
    Design Connect
    Faber Maunsell (Aecom)
    Plot
    Design
    AIG
    City ID
    Legible London concept design
    Legible London concept design
    Legible London concept design
    4 of 9
  • Title
    Standardized Wayfinding System for the City of New York
    Client
    New York City Department
    of Transportation
    Description
    Wayfinding System design
    Images
    Concept design
    Open studio sessions
    Concept, analysis & strategy
    PentaCityGroup
    (Billings Jackson Design,
    City ID – lead, Pentagram,
    RBA Group, T-Kartor)
    Planning & direction
    PentaCityGroup
    New York
    5 of 9
  • Title
    Bath Public Realm &
    Movement Strategy
    Client
    Bath & North East
    Somerset Council (B&NES)
    Description
    Vision development, brand value definition, masterplanning, public realm strategy, wayfinding strategy & design framework
    Images
    Strategy concepts & scopes
    Concept, analysis & strategy
    AGA
    B&NES
    City ID
    Design
    City ID
    Bath public realm concept
    6 of 9
  • Title
    QuayLink
    Client
    Newcastle City Council
    Description
    Strategy & design for new
    electric transit system
    Images
    Bus livery concept
    Route planning
    Concept, analysis & strategy
    City ID – lead
    Design Connect
    Planning & direction
    City ID
    Design
    Cartlidge Levene (graphic) City ID
    (graphic & information planning)
    Bus livery concept
    Newcastle Quaylink route planning
    Newcastle Quaylink route planning
    7 of 9
  • Title
    Interconnect Birmingham/
    Birmingham City Centre Interchange
    Client
    Birmingham City Council,
    Centro, Colmore Business District, Marketing Birmingham,
    & Retail Birmingham
    Description
    On street product typology for multi-modal movement system
    Images
    Product typology
    Concept, analysis & strategy
    City ID
    On-street product scope
    8 of 9
  • Title
    Westminster
    Millennium Initiative
    Client
    Westminster City Council
    Description
    Street furniture design
    Images
    Light column & design brief
    Concept
    Pearson Lloyd
    Consultation & strategy
    City ID
    Urban Initiatives
    Design
    Pearson Lloyd (product)
    Production
    Artemide (manufacturing)
    Westminster street furniture design
    Westminster street furniture design
    9 of 9